Abstract
Although Information Technology (IT) transfer from western countries to developing countries in Asia has been studied extensively in IS research, there has been little research investigating the fit between culture and B2B technology adoption. This study began to explore the fit between Thai's culture and B2B technology and its implications on the utilization of the technology. The evidence via survey questionnaire with quantitative analysis on the impact of Thai's culture for companies adopting B2B technology was provided. This study found that Thai culture does shape the appropriateness of B2B technology adoption and it seems to misfit for the way in which Thai businesses are operated. The cultural dimensions identified in this research are personal relationships, long term relationships, interorgnaisaitonal trust, ability to communicate in English language and materialism.
| Original language | English |
|---|---|
| Title of host publication | 14th Americas Conference on Information Systems, AMCIS 2008 |
| Place of Publication | Atlanta, GA |
| Publisher | Association for Information Systems |
| Pages | 1-10 |
| Number of pages | 10 |
| Volume | 39 |
| ISBN (Print) | 9781605609539 |
| Publication status | Published - 2008 |
| Event | 14th Americas Conference on Information Systems, AMCIS 2008 - Toronto, ON, Canada Duration: 14 Aug 2008 → 17 Aug 2008 |
Other
| Other | 14th Americas Conference on Information Systems, AMCIS 2008 |
|---|---|
| Country/Territory | Canada |
| City | Toronto, ON |
| Period | 14/08/08 → 17/08/08 |
Keywords
- Appropriate technology
- B2B technology adoption
- Cultural fit
- Digital divide
- Thai culture