National culture's impact on B2B technology adoption in Thailand

Savanid Vatanasakdakul*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

1 Citation (Scopus)

Abstract

Although Information Technology (IT) transfer from western countries to developing countries in Asia has been studied extensively in IS research, there has been little research investigating the fit between culture and B2B technology adoption. This study began to explore the fit between Thai's culture and B2B technology and its implications on the utilization of the technology. The evidence via survey questionnaire with quantitative analysis on the impact of Thai's culture for companies adopting B2B technology was provided. This study found that Thai culture does shape the appropriateness of B2B technology adoption and it seems to misfit for the way in which Thai businesses are operated. The cultural dimensions identified in this research are personal relationships, long term relationships, interorgnaisaitonal trust, ability to communicate in English language and materialism.

Original languageEnglish
Title of host publication14th Americas Conference on Information Systems, AMCIS 2008
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems
Pages1-10
Number of pages10
Volume39
ISBN (Print)9781605609539
Publication statusPublished - 2008
Event14th Americas Conference on Information Systems, AMCIS 2008 - Toronto, ON, Canada
Duration: 14 Aug 200817 Aug 2008

Other

Other14th Americas Conference on Information Systems, AMCIS 2008
CountryCanada
CityToronto, ON
Period14/08/0817/08/08

Keywords

  • Appropriate technology
  • B2B technology adoption
  • Cultural fit
  • Digital divide
  • Thai culture

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