Original language | English |
---|---|
Title of host publication | Indian Media in a Globalised World |
Editors | Maya Ranganathan, Usha M. Rodrigues |
Place of Publication | Thousand Oaks ; New Delhi |
Publisher | SAGE Publications |
Pages | 26-51 |
Number of pages | 26 |
ISBN (Electronic) | 9788132112327 |
ISBN (Print) | 9788132104018, 8132104013 |
DOIs | |
Publication status | Published - 1 Jan 2010 |
Externally published | Yes |
Nationalism as a marketing tool by MNC advertisements
Maya Ranganathan*
*Corresponding author for this work
Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review
1
Citation
(Scopus)