Nationalism as a marketing tool by MNC advertisements

Maya Ranganathan*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationIndian Media in a Globalised World
EditorsMaya Ranganathan, Usha M. Rodrigues
Place of PublicationThousand Oaks ; New Delhi
PublisherSAGE Publications
Pages26-51
Number of pages26
ISBN (Electronic)9788132112327
ISBN (Print)9788132104018, 8132104013
DOIs
Publication statusPublished - 1 Jan 2010
Externally publishedYes

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