New ideas – fresh thinking: towards a broadening of the social marketing concept?

Ross Gordon

Research output: Contribution to journal › Editorial

Cite this

@article{265dcedeec4d4188886d723e873801ad,

title = "New ideas – fresh thinking: towards a broadening of the social marketing concept?",

author = "Ross Gordon",

year = "2013",

language = "English",

volume = "3",

pages = "200--205",

journal = "Journal of Social Marketing",

issn = "2042-6763",

publisher = "Emerald Group Publishing",

number = "3",

}