Original language | English |
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Pages (from-to) | 200-205 |
Number of pages | 6 |
Journal | Journal of Social Marketing |
Volume | 3 |
Issue number | 3 |
Publication status | Published - 2013 |
Externally published | Yes |
New ideas – fresh thinking: towards a broadening of the social marketing concept?
Ross Gordon
Research output: Contribution to journal › Editorial