New Swiss Christianity

let’s build brothels

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A few years ago I wrote a paper about the sexualization of public space in Switzerland. The paper will be published next year as “Sex in the City: On Making Space and Identity in Travel Spaces” in a book about Semiotic Landscapes: Language, Image, Space edited by Adam Jaworski and Crispin Thurlow (Continuum). A preprint is available from our Resources Section (click on “Multilingualism in Tourism”). The paper developed out of the observation that prostitution and the sex industry more generally enjoy high visibility in Swiss cities, and, indeed, throughout Europe. My data included billboards such as the one in the picture but also shop fronts, newspaper ads, graffiti and websites – all of which are an integral part of the semiotic landscape of Switzerland.
Original languageEnglish
Specialist publicationLanguage on the move
PublisherLanguage on the move
Publication statusPublished - 7 Dec 2009

Bibliographical note

© 2018 Language on the Move. Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.


  • 200401 applied linguistics and educational linguistics
  • 200405 language in culture and society (sociolinguistics)

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