Abstract
This study investigates the needs of Australian women living with HIV/AIDS in relation to non-medical support services. The research results identify the specific needs of women with debilitating medical conditions and therefore provide insight to better understanding and design of non-medical support services. Women go through a number of stages in struggling with HIV/AIDS. Each stage involves specific needs in addition to the more general support required throughout all stages of the illness. Specific needs are identified as follows: support for family members, especially children affected or infected by the virus; emotional support at the earlier stages; and the ongoing availability of support networks in subsequent stages. In addition, some barriers to service consumption are identified. Results are based on interviews with four women who differ in social status, family structure and the severity of illness.
| Original language | English |
|---|---|
| Title of host publication | Academy of Marketing conference 2006 |
| Subtitle of host publication | marketing excellence |
| Editors | John Egan, Paul Baines |
| Place of Publication | London, UK |
| Publisher | Middlesex University Press |
| Number of pages | 14 |
| ISBN (Print) | 1904750494 |
| Publication status | Published - 2006 |
| Externally published | Yes |
| Event | Academy of Marketing Conference (2006) - London Duration: 4 Jul 2006 → 6 Jul 2006 |
Conference
| Conference | Academy of Marketing Conference (2006) |
|---|---|
| City | London |
| Period | 4/07/06 → 6/07/06 |