Nothing So Practical: the Transformation of Porter's Value Matrix into a Tool for Action Research

Grant Jones

Research output: Contribution to journalConference paperpeer-review

8 Citations (Scopus)
Original languageEnglish
Pages (from-to)1-11
Number of pages11
JournalInternational Applied Business Conference
Publication statusPublished - 2004
EventInternational Applied Business Conference, San Juan, Puerto Rico - San Juan, Puerto Rico
Duration: 15 Mar 200419 Mar 2004

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