Nothing So Practical: the Transformation of Porter's Value Matrix into a Tool for Action Research

Grant Jones

Research output: Contribution to journal › Conference paper › peer-review

Original language	English
Pages (from-to)	1-11
Number of pages	11
Journal	International Applied Business Conference
Publication status	Published - 2004
Event	International Applied Business Conference, San Juan, Puerto Rico - San Juan, Puerto Rico Duration: 15 Mar 2004 → 19 Mar 2004

Cite this

@article{45e7aa6edcc04c1cbe7c5ac9de2e61ec,

title = "Nothing So Practical: the Transformation of Porter's Value Matrix into a Tool for Action Research",

author = "Grant Jones",

year = "2004",

language = "English",

pages = "1--11",

journal = "International Applied Business Conference",

issn = "1539-8757",

publisher = "Western Academic Press",

note = "International Applied Business Conference, San Juan, Puerto Rico ; Conference date: 15-03-2004 Through 19-03-2004",

}