Online customer reviews and willingness to purchase: brand trust as a mediating variable

Online customer reviews and willingness to purchase

Vincent Cheng, Jo Rhodes, Peter Lok

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution

Original language	English
Title of host publication	Proceedings of the 38th EIBA Annual Conference
Place of Publication	Brighton, UK
Publisher	European International Business Academy (EIBA)
Pages	1-30
Number of pages	30
Publication status	Published - 2012
Event	European International Business Academy Conference (38th : 2012) - Brighton, UK Duration: 7 Dec 2012 → 9 Dec 2012

Conference	European International Business Academy Conference (38th : 2012)
City	Brighton, UK
Period	7/12/12 → 9/12/12

Cheng, V., Rhodes, J., & Lok, P. (2012). Online customer reviews and willingness to purchase: brand trust as a mediating variable. In Proceedings of the 38th EIBA Annual Conference (pp. 1-30). Brighton, UK: European International Business Academy (EIBA).

@inproceedings{9c4c3175417e43048f03eaf075f907cd,

title = "Online customer reviews and willingness to purchase: brand trust as a mediating variable",

author = "Vincent Cheng and Jo Rhodes and Peter Lok",

year = "2012",

language = "English",

pages = "1--30",

booktitle = "Proceedings of the 38th EIBA Annual Conference",

publisher = "European International Business Academy (EIBA)",

}