Online customer reviews and willingness to purchase: brand trust as a mediating variable

Vincent Cheng, Jo Rhodes, Peter Lok

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Proceedings of the 38th EIBA Annual Conference
Place of Publication	Brighton, UK
Publisher	European International Business Academy (EIBA)
Pages	1-30
Number of pages	30
Publication status	Published - 2012
Event	European International Business Academy Conference (38th : 2012) - Brighton, UK Duration: 7 Dec 2012 → 9 Dec 2012

Conference	European International Business Academy Conference (38th : 2012)
City	Brighton, UK
Period	7/12/12 → 9/12/12

Cite this

@inproceedings{9c4c3175417e43048f03eaf075f907cd,

title = "Online customer reviews and willingness to purchase: brand trust as a mediating variable",

author = "Vincent Cheng and Jo Rhodes and Peter Lok",

year = "2012",

language = "English",

pages = "1--30",

booktitle = "Proceedings of the 38th EIBA Annual Conference",

publisher = "European International Business Academy (EIBA)",

note = "European International Business Academy Conference (38th : 2012) ; Conference date: 07-12-2012 Through 09-12-2012",

}

Online customer reviews and willingness to purchase: brand trust as a mediating variable. / Cheng, Vincent; Rhodes, Jo; Lok, Peter.
Proceedings of the 38th EIBA Annual Conference. Brighton, UK: European International Business Academy (EIBA), 2012. p. 1-30.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

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T2 - European International Business Academy Conference (38th : 2012)

AU - Cheng, Vincent

AU - Rhodes, Jo

AU - Lok, Peter

PY - 2012

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M3 - Conference proceeding contribution

SP - 1

EP - 30

BT - Proceedings of the 38th EIBA Annual Conference

PB - European International Business Academy (EIBA)

CY - Brighton, UK

Y2 - 7 December 2012 through 9 December 2012

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