Online Marketing: Enthusiasm and Disappointment: A Systematic Review of the Literature

Suzan Burton

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	Proceedings of the National Decision Sciences Institute (DSI) 35th Annual Conference
Editors	J. Kendall
Place of Publication	Atlanta, Georgia
Publisher	DSI Georgia State University
Pages	5741-5746
Number of pages	6
ISBN (Print)	0966711807
Publication status	Published - 2004
Event	Decision Sciences Institute - Boston, MA Duration: 20 Nov 2004 → 24 Nov 2004

Conference	Decision Sciences Institute
City	Boston, MA
Period	20/11/04 → 24/11/04

Cite this

@inproceedings{72ae89f57ba549f596005fa0a046c0d8,

title = "Online Marketing: Enthusiasm and Disappointment: A Systematic Review of the Literature",

author = "Suzan Burton",

year = "2004",

language = "English",

isbn = "0966711807",

pages = "5741--5746",

editor = "J. Kendall",

booktitle = "Proceedings of the National Decision Sciences Institute (DSI) 35th Annual Conference",

publisher = "DSI Georgia State University",

note = "Decision Sciences Institute ; Conference date: 20-11-2004 Through 24-11-2004",

}

Online Marketing: Enthusiasm and Disappointment: A Systematic Review of the Literature. / Burton, Suzan.
Proceedings of the National Decision Sciences Institute (DSI) 35th Annual Conference. ed. / J. Kendall. Atlanta, Georgia: DSI Georgia State University, 2004. p. 5741-5746.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Online Marketing

T2 - Decision Sciences Institute

AU - Burton, Suzan

PY - 2004

Y1 - 2004

M3 - Conference proceeding contribution

SN - 0966711807

SP - 5741

EP - 5746

BT - Proceedings of the National Decision Sciences Institute (DSI) 35th Annual Conference

A2 - Kendall, J.

PB - DSI Georgia State University

CY - Atlanta, Georgia

Y2 - 20 November 2004 through 24 November 2004

ER -