Opening up strategy making

the role of body-talk interactions in enabling participation

Eric Knight, Matthias Wenzel

Research output: Chapter in Book/Report/Conference proceedingConference abstract

Abstract

Practice-based management research has led to a greater appreciation of the interplay of discursive, bodily, and material resources in strategy making. Although this work hints at the key role of such an interplay for including or excluding different voices in increasingly open strategy contexts, it has not yet examined how these elements combine to shape the important issue of participation in strategy making. We conduct a video ethnography of interactions between internal managers and consumers (as consultants) over a series of workshops to develop the go-to-market strategy of E-Bank, a digital provider of financial services. Our findings extend prior research by highlighting how the body influences the way strategic issues develop, showing how these interactions continuously created contested participatory dynamics in strategy making.
Original languageEnglish
Title of host publication"Out of the Spotlight" Strategies
Subtitle of host publicationConference Program of the 39th Annual Conference of the Strategic Management Society
Place of PublicationMinneapolis
PublisherStrategic Management Society
Pages105
Number of pages1
Publication statusPublished - 2019
Externally publishedYes
Event39th Annual Conference of the Strategic Management Society - Minneapolis, United States
Duration: 19 Oct 201922 Oct 2019

Conference

Conference39th Annual Conference of the Strategic Management Society
CountryUnited States
CityMinneapolis
Period19/10/1922/10/19

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