Optimistic framing increases responsible investment of investment professionals

Dan Daugaard, Danielle Kent*, Maroš Servátka, Lyla Zhang

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)
55 Downloads (Pure)

Abstract

The global warming crisis is unlikely to abate while the world continues to collectively fund the extraction and burning of fossil fuels. Carbon divestment is urgently needed to ward off the impending climate emergency. Yet responsible investments still only account for a modest share of global assets. We conduct an incentivized artefactual field experiment to test whether framing divestment as a social norm, communicating it by a person with perceived credibility and expertise (a messenger), and highlighting optimistic attributes bolster responsible investment. Our subjects are investment professionals who have significant influence over the allocation of funds. We provide evidence that optimistic framing increases responsible investment. Assuming a comparable effect size, the observed increase would represent a $3.6 trillion USD global shift in asset allocations.

Original languageEnglish
Article number583
Pages (from-to)1-9
Number of pages9
JournalScientific Reports
Volume14
DOIs
Publication statusPublished - Jan 2024

Bibliographical note

Copyright © 2024, The Author(s). Version archived for private and non-commercial use with the permission of the author/s and according to publisher conditions. For further rights please contact the publisher.

Keywords

  • Social norms
  • Learned helplessness
  • Moral judgment
  • Climate
  • Psychology

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