Organisational members' commitment to professional associations

Civilai Terawatanavong, Cynthia M. Webster

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

Professional associations (PAs) are normative institutions whose tasks are to support members’ activities and use social obligation requirements to induce socially accepted behaviours within business networks (Grewal and Dharwadkar, 2002, p. 85). It is recognised that professional associations provide contexts in which members socially interact to create and deliver benefits shared by their members (Gruen, Summers and Acito, 2000). This paper proposes a conceptual model of organisational members’ commitment to professional associations. Three dimensions of commitment – continuance, normative, and affective – are identified as mediators between organisational member’s characteristics (expertise, service consumption, formal participation, and social embeddedness) and relational outcomes (acquiescence, retention, coproduction, and advocacy).
Original languageEnglish
Title of host publicationANZMAC 2005
Subtitle of host publicationconference proceedings : broadening the boundaries
EditorsSharon Purchase
Place of PublicationFremantle, WA
PublisherANZMAC
Pages1-7
Number of pages7
ISBN (Print)064645546X
Publication statusPublished - 2005
EventAustralian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA
Duration: 5 Dec 20057 Dec 2005

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2005)
CityFremantle, WA
Period5/12/057/12/05

Keywords

  • professional associations
  • commitment
  • organisational characteristics

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