Abstract
Professional associations (PAs) are normative institutions whose tasks are to support members’ activities and use social obligation requirements to induce socially accepted behaviours within business networks (Grewal and Dharwadkar, 2002, p. 85). It is recognised that professional associations provide contexts in which members socially interact to create and deliver benefits shared by their members (Gruen, Summers and Acito, 2000). This paper proposes a conceptual model of organisational members’ commitment to professional associations. Three dimensions of commitment – continuance, normative, and affective – are identified as mediators between organisational member’s characteristics (expertise, service consumption, formal participation, and social embeddedness) and relational outcomes (acquiescence, retention, coproduction, and advocacy).
Original language | English |
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Title of host publication | ANZMAC 2005 |
Subtitle of host publication | conference proceedings : broadening the boundaries |
Editors | Sharon Purchase |
Place of Publication | Fremantle, WA |
Publisher | ANZMAC |
Pages | 1-7 |
Number of pages | 7 |
ISBN (Print) | 064645546X |
Publication status | Published - 2005 |
Event | Australian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA Duration: 5 Dec 2005 → 7 Dec 2005 |
Conference
Conference | Australian and New Zealand Marketing Academy Conference (2005) |
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City | Fremantle, WA |
Period | 5/12/05 → 7/12/05 |
Keywords
- professional associations
- commitment
- organisational characteristics