Professional associations (PAs) are normative institutions whose tasks are to support members’ activities and use social obligation to induce accepted behaviours within business networks (Grewal and Dharwadkar, 2002, p. 85). In this paper we test a conceptual model of organisational members’ commitment within a PA context. The findings suggest that organisational members’ characteristics (service consumption, formal participation, and social embeddedness) are antecedents to three dimensions of commitment (continuance, normative, and affective). Only normative and affective commitment, however, are found to promote organisational members’ acquiescence and membership renewal.
|Title of host publication||ANZMAC 2007|
|Subtitle of host publication||proceedings : 3Rs - reputation, responsibility and relevance|
|Editors||Maree Thyne, Kenneth R. Deans, Juergen Gnoth|
|Place of Publication||Dunedin, N.Z.|
|Publisher||University of Otago|
|Number of pages||8|
|Publication status||Published - 2007|
|Event||Australian and New Zealand Marketing Academy Conference (2007) - Dunedin, New Zealand|
Duration: 3 Dec 2007 → 5 Dec 2007
|Conference||Australian and New Zealand Marketing Academy Conference (2007)|
|City||Dunedin, New Zealand|
|Period||3/12/07 → 5/12/07|
- professional associations
Webster, C. M., & Terawatanavong, C. (2007). Organisational members' commitment to professional associations. In M. Thyne, K. R. Deans, & J. Gnoth (Eds.), ANZMAC 2007: proceedings : 3Rs - reputation, responsibility and relevance (pp. 3334-3341). Dunedin, N.Z.: University of Otago.