Organised individualisation

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The aim of this paper is to theoretically reconsider some of the features of contemporary individualisation in order to be able to raise questions about possible social pathologies which cannot be sufficiently understood with the aid of existing conceptualisations of individualisation. Hence, this paper explores structural and normative aspects of individualisation and how they unfold under conditions of contemporary network capitalism. My argument is that individualisation becomes an ideological and ambiguous process of liberation. While it comprises liberating aspects, it also starts to serve as a means for systemic coordination and reproduction. Individualisation thus can be redefined as structurally enabled but also as normative individualisation, while the pathologies can be captured as organised individualisation.
Original languageEnglish
Title of host publicationSocial Causes, Private Lives
Subtitle of host publicationTASA 2010 Conference Proceedings
EditorsSelvaraj Velayutham, Norbert Ebert, Michael Fine, Sheila Watkins
Place of PublicationSydney
PublisherThe Australian Sociological Association
Number of pages13
ISBN (Print)9780646546285
Publication statusPublished - 2010
EventAustralian Sociological Association Conference - Sydney
Duration: 6 Dec 20109 Dec 2010


ConferenceAustralian Sociological Association Conference


  • individualisation
  • organised individualisation
  • network capitalism

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