Outcomes of internal brand management: conceptual model and empirical validation

Rico Piehler; Ceridwyn King; Christoph Burmann

Outcomes of internal brand management: conceptual model and empirical validation

Rico Piehler^*, Ceridwyn King, Christoph Burmann

^*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

Original language	English
Title of host publication	Innovating and collaboration in a global marketplace
Subtitle of host publication	2013 AMA Summer Educators’ Conference Proceedings
Editors	Rebecca Slotegraaf, David Griffith
Place of Publication	Chicago
Publisher	American Marketing Association
Pages	329-330
Number of pages	2
ISBN (Print)	0877573530
Publication status	Published - 2013
Externally published	Yes
Event	2013 AMA Summer Educators’ Conference - Boston, United States Duration: 9 Aug 2013 → 11 Aug 2013

Publication series

Name	AMA educators' proceedings
Publisher	American Marketing Association
Volume	24
ISSN (Print)	0888-1839

Conference

Conference	2013 AMA Summer Educators’ Conference
Country/Territory	United States
City	Boston
Period	9/08/13 → 11/08/13

Cite this

Piehler, Rico ; King, Ceridwyn ; Burmann, Christoph. / Outcomes of internal brand management : conceptual model and empirical validation. Innovating and collaboration in a global marketplace: 2013 AMA Summer Educators’ Conference Proceedings. editor / Rebecca Slotegraaf ; David Griffith. Chicago : American Marketing Association, 2013. pp. 329-330 (AMA educators' proceedings).

@inbook{23c6f21188aa4036b40145847bceea1f,

title = "Outcomes of internal brand management: conceptual model and empirical validation",

author = "Rico Piehler and Ceridwyn King and Christoph Burmann",

year = "2013",

language = "English",

isbn = "0877573530",

series = "AMA educators' proceedings",

publisher = "American Marketing Association",

pages = "329--330",

editor = "Rebecca Slotegraaf and David Griffith",

booktitle = "Innovating and collaboration in a global marketplace",

address = "United States",

note = "2013 AMA Summer Educators{\textquoteright} Conference ; Conference date: 09-08-2013 Through 11-08-2013",

}

Piehler, R, King, C & Burmann, C 2013, Outcomes of internal brand management: conceptual model and empirical validation. in R Slotegraaf & D Griffith (eds), Innovating and collaboration in a global marketplace: 2013 AMA Summer Educators’ Conference Proceedings. AMA educators' proceedings, vol. 24, American Marketing Association, Chicago, pp. 329-330, 2013 AMA Summer Educators’ Conference, Boston, United States, 9/08/13.

Outcomes of internal brand management : conceptual model and empirical validation. / Piehler, Rico; King, Ceridwyn; Burmann, Christoph.

Innovating and collaboration in a global marketplace: 2013 AMA Summer Educators’ Conference Proceedings. ed. / Rebecca Slotegraaf; David Griffith. Chicago : American Marketing Association, 2013. p. 329-330 (AMA educators' proceedings; Vol. 24).

Research output: Chapter in Book/Report/Conference proceeding › Conference abstract › peer-review

TY - CHAP

T1 - Outcomes of internal brand management

T2 - 2013 AMA Summer Educators’ Conference

AU - Piehler, Rico

AU - King, Ceridwyn

AU - Burmann, Christoph

PY - 2013

Y1 - 2013

UR - https://www.ama.org/wp-content/uploads/2019/02/2013-ama-summer-proceedings.pdf

M3 - Conference abstract

SN - 0877573530

T3 - AMA educators' proceedings

SP - 329

EP - 330

BT - Innovating and collaboration in a global marketplace

A2 - Slotegraaf, Rebecca

A2 - Griffith, David

PB - American Marketing Association

CY - Chicago

Y2 - 9 August 2013 through 11 August 2013

ER -

Outcomes of internal brand management: conceptual model and empirical validation

Publication series

Conference

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Cite this