Outcomes of internal brand management: conceptual model and empirical validation

Rico Piehler*, Ceridwyn King, Christoph Burmann

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference abstractpeer-review

Original languageEnglish
Title of host publicationInnovating and collaboration in a global marketplace
Subtitle of host publication2013 AMA Summer Educators’ Conference Proceedings
EditorsRebecca Slotegraaf, David Griffith
Place of PublicationChicago
PublisherAmerican Marketing Association
Number of pages2
ISBN (Print)0877573530
Publication statusPublished - 2013
Externally publishedYes
Event2013 AMA Summer Educators’ Conference - Boston, United States
Duration: 9 Aug 201311 Aug 2013

Publication series

NameAMA educators' proceedings
PublisherAmerican Marketing Association
ISSN (Print)0888-1839


Conference2013 AMA Summer Educators’ Conference
Country/TerritoryUnited States

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