It was hypothesized that people will choose to find out about the performance attributes of others who perform similarly to themselves if they believe the attributes are related to performance. Subjects within a group of nine were supposedly given different amounts of practice prior to taking a test on which performance was said to be either related or unrelated to practice. After taking the test, each subject was given his score, his rank order in the group, and the score obtained by each of the other group members. The subject was then allowed to find out about the number of items practiced by one other person in the group. A second choice was also given. On both first and second choices, subjects in the related condition chose to learn about others who were adjacent to them in the rank order. Subjects in the unrelated condition chose to learn about others with extreme scores. First choices in both conditions were strongly biased upward, supporting the unidirectional drive hypothesis.