Persona is a tool within User Centered Design principles to assist students to be mindful of the users of the system during the conceptual phase of the design. We conducted a series of empirical studies, involving over 200 information systems students who performed design activities, four groups of students were provided with four Personas authored to be different in knowledge and cognitive processes and a control group who received a list of requirements. We found that students' performance, while designing to a Persona are as good as, or better than using the list of requirements. The students who were given one of the Personas thought of a user which had traits similar to the Personas' traits but the students who received the list of requirements thought of themselves as users of the product. Our results indicate that Persona assists students to think of the target users during their design activity.
|Title of host publication||Pacific Asia Conference on Information Systems (PACIS 2018)|
|Subtitle of host publication||Opportunities and Challenges for the Digitized Society: Are We Ready?|
|Editors||Motonari Tanabu, Dai Senoo|
|Place of Publication||Japan|
|Publisher||Association for Information Systems|
|Number of pages||14|
|Publication status||Published - 2018|
|Event||22nd Pacific Asia Conference on Information Systems: PACIS 2018 - Yokohama, Japan|
Duration: 26 Jun 2018 → 30 Jun 2018
|Name||Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018|
|Conference||22nd Pacific Asia Conference on Information Systems|
|Period||26/06/18 → 30/06/18|
- User-centered design
- Conceptual design
Anvari, F., & Richards, D. (2018). Personas with knowledge and cognitive process: tools for teaching conceptual design. In M. Tanabu, & D. Senoo (Eds.), Pacific Asia Conference on Information Systems (PACIS 2018): Opportunities and Challenges for the Digitized Society: Are We Ready? (pp. 1178-1191). (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018). Japan: Association for Information Systems.