Personas with knowledge and cognitive process

tools for teaching conceptual design

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

Persona is a tool within User Centered Design principles to assist students to be mindful of the users of the system during the conceptual phase of the design. We conducted a series of empirical studies, involving over 200 information systems students who performed design activities, four groups of students were provided with four Personas authored to be different in knowledge and cognitive processes and a control group who received a list of requirements. We found that students' performance, while designing to a Persona are as good as, or better than using the list of requirements. The students who were given one of the Personas thought of a user which had traits similar to the Personas' traits but the students who received the list of requirements thought of themselves as users of the product. Our results indicate that Persona assists students to think of the target users during their design activity.
Original languageEnglish
Title of host publicationPacific Asia Conference on Information Systems (PACIS 2018)
Subtitle of host publicationOpportunities and Challenges for the Digitized Society: Are We Ready?
EditorsMotonari Tanabu, Dai Senoo
Place of PublicationJapan
PublisherAssociation for Information Systems
Pages1178-1191
Number of pages14
ISBN (Electronic)9784902590838
Publication statusPublished - 2018
Event22nd Pacific Asia Conference on Information Systems: PACIS 2018 - Yokohama, Japan
Duration: 26 Jun 201830 Jun 2018

Publication series

NameProceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018

Conference

Conference22nd Pacific Asia Conference on Information Systems
CountryJapan
CityYokohama
Period26/06/1830/06/18

Keywords

  • persona
  • User-centered design
  • Conceptual design
  • education
  • teaching

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  • Cite this

    Anvari, F., & Richards, D. (2018). Personas with knowledge and cognitive process: tools for teaching conceptual design. In M. Tanabu, & D. Senoo (Eds.), Pacific Asia Conference on Information Systems (PACIS 2018): Opportunities and Challenges for the Digitized Society: Are We Ready? (pp. 1178-1191). (Proceedings of the 22nd Pacific Asia Conference on Information Systems - Opportunities and Challenges for the Digitized Society: Are We Ready?, PACIS 2018). Japan: Association for Information Systems.