Pig's blood in cigarette filters: How a single news release highlighted tobacco industry concealment of cigarette ingredients

Ross MacKenzie, Simon Chapman*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

2 Citations (Scopus)

Abstract

The tobacco industry is not obligated to disclose ingredients and additives used in manufactured tobacco production. This paper describes global reaction to a press release highlighting evidence that porcine haemoglobin ("pig's blood") was sometimes used in cigarette manufacturing while never being disclosed to smokers. The case study illustrates the power of press releases to ignite major interest in tobacco control issues.

Original languageEnglish
Pages (from-to)169-172
Number of pages4
JournalTobacco Control
Volume20
Issue number2
DOIs
Publication statusPublished - Mar 2011
Externally publishedYes

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