Pig's blood in cigarette filters: How a single news release highlighted tobacco industry concealment of cigarette ingredients

Ross MacKenzie; Simon Chapman

doi:10.1136/tc.2010.039776

Pig's blood in cigarette filters: How a single news release highlighted tobacco industry concealment of cigarette ingredients

Ross MacKenzie, Simon Chapman^*

^*Corresponding author for this work

Research output: Contribution to journal › Article › peer-review

2 Citations (Scopus)

Abstract

The tobacco industry is not obligated to disclose ingredients and additives used in manufactured tobacco production. This paper describes global reaction to a press release highlighting evidence that porcine haemoglobin ("pig's blood") was sometimes used in cigarette manufacturing while never being disclosed to smokers. The case study illustrates the power of press releases to ignite major interest in tobacco control issues.

Original language	English
Pages (from-to)	169-172
Number of pages	4
Journal	Tobacco Control
Volume	20
Issue number	2
DOIs	https://doi.org/10.1136/tc.2010.039776
Publication status	Published - Mar 2011
Externally published	Yes

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10.1136/tc.2010.039776

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Pig's blood in cigarette filters: How a single news release highlighted tobacco industry concealment of cigarette ingredients

Abstract

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