Pirqual: a scale for measuring customer expectations and perceptions of quality in internet retailing

Julie E. Francis; Lesley White

Pirqual

a scale for measuring customer expectations and perceptions of quality in internet retailing

Julie E. Francis, Lesley White

Macquarie Graduate School of Management

Research output: Contribution to journal › Conference paper

Abstract

A questionnaire named PIRQUAL was designed to measure consumer expectations and perceptions of quality in Internet retailing. This paper describes the assessment and refinement of PIRQUAL's statistical properties and presents a model that identifies the determinants of Perceived Internet Retailing Quality.

Original language	English
Pages (from-to)	263-269
Number of pages	7
Journal	AMA Winter Educators' Conference. Vol, 13
Volume	13
Publication status	Published - 2002
Event	AMA Winter Educators' Conference. - Austin, TX Duration: 22 Feb 2002 → 25 Feb 2002

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title = "Pirqual: a scale for measuring customer expectations and perceptions of quality in internet retailing",

abstract = "A questionnaire named PIRQUAL was designed to measure consumer expectations and perceptions of quality in Internet retailing. This paper describes the assessment and refinement of PIRQUAL's statistical properties and presents a model that identifies the determinants of Perceived Internet Retailing Quality.",

author = "Francis, {Julie E.} and Lesley White",

year = "2002",

language = "English",

volume = "13",

pages = "263--269",

journal = "AMA Winter Educators' Conference. Vol, 13",

issn = "1054-0806",

publisher = "American Marketing Association",

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T2 - a scale for measuring customer expectations and perceptions of quality in internet retailing

AU - Francis, Julie E.

AU - White, Lesley

PY - 2002

Y1 - 2002

N2 - A questionnaire named PIRQUAL was designed to measure consumer expectations and perceptions of quality in Internet retailing. This paper describes the assessment and refinement of PIRQUAL's statistical properties and presents a model that identifies the determinants of Perceived Internet Retailing Quality.

AB - A questionnaire named PIRQUAL was designed to measure consumer expectations and perceptions of quality in Internet retailing. This paper describes the assessment and refinement of PIRQUAL's statistical properties and presents a model that identifies the determinants of Perceived Internet Retailing Quality.

M3 - Conference paper

VL - 13

SP - 263

EP - 269

JO - AMA Winter Educators' Conference. Vol, 13

JF - AMA Winter Educators' Conference. Vol, 13

SN - 1054-0806

ER -