Pirqual

a scale for measuring customer expectations and perceptions of quality in internet retailing

Julie E. Francis, Lesley White

Research output: Contribution to journalConference paper

Abstract

A questionnaire named PIRQUAL was designed to measure consumer expectations and perceptions of quality in Internet retailing. This paper describes the assessment and refinement of PIRQUAL's statistical properties and presents a model that identifies the determinants of Perceived Internet Retailing Quality.
Original languageEnglish
Pages (from-to)263-269
Number of pages7
JournalAMA Winter Educators' Conference. Vol, 13
Volume13
Publication statusPublished - 2002
EventAMA Winter Educators' Conference. - Austin, TX
Duration: 22 Feb 200225 Feb 2002

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