Abstract
A questionnaire named PIRQUAL was designed to measure consumer expectations and perceptions of quality in Internet retailing. This paper describes the assessment and refinement of PIRQUAL's statistical properties and presents a model that identifies the determinants of Perceived Internet Retailing Quality.
| Original language | English |
|---|---|
| Pages (from-to) | 263-269 |
| Number of pages | 7 |
| Journal | AMA Winter Educators' Conference. Vol, 13 |
| Volume | 13 |
| Publication status | Published - 2002 |
| Event | AMA Winter Educators' Conference. - Austin, TX Duration: 22 Feb 2002 → 25 Feb 2002 |
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Francis, J. E., & White, L. (2002). Pirqual: a scale for measuring customer expectations and perceptions of quality in internet retailing. AMA Winter Educators' Conference. Vol, 13, 13, 263-269.