@inbook{8d0ccb5ad35f42bfba44d5fce3924637,
title = "Platforming media work",
abstract = "Focusing on media workers and the unions that represent them, this chapter explores the platformization of work and opportunities for labor organizing. Surveillance, labor intensification, and precarity are characteristics of platform work shared by contemporary media workers and “gig workers” alike. They are built into the architecture of digital platforms and linked to the global power of platform companies. Media unions should be concerned about digital platforms due to the poor working conditions they impose on their members, and the pervasive types of exploitation they generalize to other workers and the public. Media unions can intervene in public discourse and policy debates with the goals of articulating workers{\textquoteright} interests, mobilizing members, and ultimately pursuing structural change. While we are experiencing a spike in interest regarding platform regulation, these labor struggles—including struggles over AI and other emergent technologies—require new forms of solidarity and sustained campaigns.",
keywords = "digital labour, journalism, social media, precarity, AI, digital platforms, media industries",
author = "Tai Neilson",
year = "2025",
doi = "10.1007/978-3-032-02238-7_6",
language = "English",
isbn = "9783032022370",
series = "Dynamics of Virtual Work",
publisher = "Palgrave Macmillan",
pages = "105--116",
editor = "Gino Canella",
booktitle = "Raising class consciousness",
address = "United Kingdom",
}