Poetry and advertising: principles of communication

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@article{aec0786e64dc43589bdb5ceebc252294,

title = "Poetry and advertising: principles of communication",

author = "Ingrid Piller",

year = "2004",

month = aug,

doi = "10.1177/1461445604044297",

language = "English",

volume = "6",

pages = "417--418",

journal = "Discourse Studies",

issn = "1461-4456",

publisher = "SAGE Publications",

number = "3",

}