Abstract
This article reports the findings of differences in tourist preferences for short and long breaks. Cluster analysis is employed to explore specific preferences of tourist clusters taking long or short breaks. Four distinct clusters were found for each type of break, exhibiting distinctive demographic characteristics and activity preferences. Different preferences for short versus long breaks were also found. Assumptions that the same customers prefer the same kind of destination and activity when taking either a short or long break are dispelled. Implications for markets include developing distinct campaigns for short- and long-break tourist segments.
| Language | English |
|---|---|
| Pages | 149-163 |
| Number of pages | 15 |
| Journal | Journal of Vacation Marketing |
| Volume | 19 |
| Issue number | 2 |
| DOIs | |
| Publication status | Published - Apr 2013 |
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Preferences for destination attributes : Differences between short and long breaks. / Herington, Carmel; Merrilees, Bill; Wilkins, Hugh.
In: Journal of Vacation Marketing, Vol. 19, No. 2, 04.2013, p. 149-163.Research output: Contribution to journal › Review article › Research › peer-review
TY - JOUR
T1 - Preferences for destination attributes
T2 - Journal of Vacation Marketing
AU - Herington, Carmel
AU - Merrilees, Bill
AU - Wilkins, Hugh
PY - 2013/4
Y1 - 2013/4
N2 - This article reports the findings of differences in tourist preferences for short and long breaks. Cluster analysis is employed to explore specific preferences of tourist clusters taking long or short breaks. Four distinct clusters were found for each type of break, exhibiting distinctive demographic characteristics and activity preferences. Different preferences for short versus long breaks were also found. Assumptions that the same customers prefer the same kind of destination and activity when taking either a short or long break are dispelled. Implications for markets include developing distinct campaigns for short- and long-break tourist segments.
AB - This article reports the findings of differences in tourist preferences for short and long breaks. Cluster analysis is employed to explore specific preferences of tourist clusters taking long or short breaks. Four distinct clusters were found for each type of break, exhibiting distinctive demographic characteristics and activity preferences. Different preferences for short versus long breaks were also found. Assumptions that the same customers prefer the same kind of destination and activity when taking either a short or long break are dispelled. Implications for markets include developing distinct campaigns for short- and long-break tourist segments.
UR - http://www.scopus.com/inward/record.url?scp=84876039138&partnerID=8YFLogxK
U2 - 10.1177/1356766712463718
DO - 10.1177/1356766712463718
M3 - Review article
VL - 19
SP - 149
EP - 163
JO - Journal of Vacation Marketing
JF - Journal of Vacation Marketing
SN - 1356-7667
IS - 2
ER -