Premium generic brand (PGB) choice vis-à-vis generic and national brands

A scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cross-cultural context

Chris Baumann*, Hamin Hamin

*Corresponding author for this work

Research output: Contribution to journalArticle

12 Citations (Scopus)

Fingerprint Dive into the research topics of 'Premium generic brand (PGB) choice vis-à-vis generic and national brands: A scenario comparison for self-use, family consumption and gift giving in a food versus non-food and cross-cultural context'. Together they form a unique fingerprint.

Business & Economics