Prestige marketing

defining and measuring prestige in the car industry

Mark Goodman, Bill Merrilees, Hume Winzar

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publication2nd Biennial Conference of the Academy of World Business, Marketing and Management Development
EditorsRony Gabbay Gabriel Ogunmokun, Janelle Rose
Place of PublicationParis, France
PublisherAcademy of World Business, Marketing and Management Development
Publication statusPublished - 2006
Externally publishedYes
EventConference of the Academy of World Business, Marketing and Management Development (2nd : 2006) - Paris
Duration: 10 Jul 200613 Jul 2006

Conference

ConferenceConference of the Academy of World Business, Marketing and Management Development (2nd : 2006)
CityParis
Period10/07/0613/07/06

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