Prestige marketing: defining and measuring prestige in the car industry

Mark Goodman; Bill Merrilees; Hume Winzar

Prestige marketing: defining and measuring prestige in the car industry

Mark Goodman, Bill Merrilees, Hume Winzar

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

Original language	English
Title of host publication	2nd Biennial Conference of the Academy of World Business, Marketing and Management Development
Editors	Rony Gabbay Gabriel Ogunmokun, Janelle Rose
Place of Publication	Paris, France
Publisher	Academy of World Business, Marketing and Management Development
Publication status	Published - 2006
Externally published	Yes
Event	Conference of the Academy of World Business, Marketing and Management Development (2nd : 2006) - Paris Duration: 10 Jul 2006 → 13 Jul 2006

Conference

Conference	Conference of the Academy of World Business, Marketing and Management Development (2nd : 2006)
City	Paris
Period	10/07/06 → 13/07/06

Cite this

@inproceedings{9d86c5ae94444c00bd335b9c60f85c95,

title = "Prestige marketing: defining and measuring prestige in the car industry",

author = "Mark Goodman and Bill Merrilees and Hume Winzar",

year = "2006",

language = "English",

editor = "{Gabriel Ogunmokun}, {Rony Gabbay} and {Janelle Rose}",

booktitle = "2nd Biennial Conference of the Academy of World Business, Marketing and Management Development",

publisher = "Academy of World Business, Marketing and Management Development",

note = "Conference of the Academy of World Business, Marketing and Management Development (2nd : 2006) ; Conference date: 10-07-2006 Through 13-07-2006",

}

Goodman, M, Merrilees, B & Winzar, H 2006, Prestige marketing: defining and measuring prestige in the car industry. in RG Gabriel Ogunmokun & Janelle Rose (eds), 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development. Academy of World Business, Marketing and Management Development, Paris, France, Conference of the Academy of World Business, Marketing and Management Development (2nd : 2006), Paris, 10/07/06.

Prestige marketing: defining and measuring prestige in the car industry. / Goodman, Mark; Merrilees, Bill; Winzar, Hume.
2nd Biennial Conference of the Academy of World Business, Marketing and Management Development. ed. / Rony Gabbay Gabriel Ogunmokun; Janelle Rose. Paris, France: Academy of World Business, Marketing and Management Development, 2006.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

TY - GEN

T1 - Prestige marketing

T2 - Conference of the Academy of World Business, Marketing and Management Development (2nd : 2006)

AU - Goodman, Mark

AU - Merrilees, Bill

AU - Winzar, Hume

PY - 2006

Y1 - 2006

M3 - Conference proceeding contribution

BT - 2nd Biennial Conference of the Academy of World Business, Marketing and Management Development

A2 - Gabriel Ogunmokun, Rony Gabbay

A2 - Janelle Rose, null

PB - Academy of World Business, Marketing and Management Development

CY - Paris, France

Y2 - 10 July 2006 through 13 July 2006

ER -