Price trust evaluation in e-service oriented applications

Yan Wang*, Lei Li, Ee Peng Lim

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

1 Citation (Scopus)

Abstract

Trust is a critical issue in e-commerce and e-service environments. Some applications (such as eBay) have introduced various trust management mechanisms to provide valuable information to buyers prior to placing orders and making payments. While trust has been actively studied in the research community, some malicious sellers and fraudulent transactions still widely exist. A typical attack is to entice buyers into making payments for buying items at very cheap and attractive prices and not to deliver the items or deliver the fake item after payment. This paper proposes a new trust management system that provides information to indicate to some extent the trust level of a seller at an offered price. In this paper, we describe our proposed approach for price trust evaluation and an approach for market price calculation. We also evaluated our approaches empirically.

Original languageEnglish
Title of host publication10th IEEE Joint Conference on E-Commerce Technology and the 5th Enterprise Computing, E-Commerce and E-Services, CEC 2008 and EEE 2008
Subtitle of host publicationProceedings
EditorsGünter Müller, Raymond Paul, M. Brian Blake, Heiko Ludwig, Kuo-Ming Chao, Wei-Tek Tsai
Place of PublicationPiscataway, NJ
PublisherInstitute of Electrical and Electronics Engineers (IEEE)
Pages165-172
Number of pages8
ISBN (Print)9780769533407
DOIs
Publication statusPublished - 2008
Event10th IEEE Joint Conference on E-Commerce Technology and the 5th Enterprise Computing, E-Commerce and E-Services, CEC 2008 and EEE 2008 - Crystal City, WA, United States
Duration: 21 Jul 200824 Jul 2008

Other

Other10th IEEE Joint Conference on E-Commerce Technology and the 5th Enterprise Computing, E-Commerce and E-Services, CEC 2008 and EEE 2008
CountryUnited States
CityCrystal City, WA
Period21/07/0824/07/08

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