Privacy-preserving point-of-interest recommendation based on simplified graph convolutional network for geological traveling

The provision of privacy-preserving recommendations for geological tourist attractions is an important research area. The historical check-in data collected from location-based social networks (LBSNs) can be utilized to mine their preferences, thereby facilitating the promotion of the geological tourism industry. However, such check-ins often contain sensitive user information that poses privacy leakage risks. To address this issue, some methods have been proposed to develop privacy-preserving point-of-interest (POI) recommendation systems. These methods commonly rely on either perturbation-based or federated learning techniques to protect users' privacy. However, the former can hinder preference capture, while the latter remains vulnerable to privacy breaches during the parameter-sharing process. To overcome these challenges, we propose a novel privacy-preserving POI recommendation model that incorporates users' privacy preferences based on a simplified graph convolutional neural network. Specifically, we employ a generative model to create a subset of POIs that reflect users' preferences but do not reveal their private information, and then we design a simplified graph convolutional network to analyze the high-order connectivity between users and POIs that are privacy-preserving. The resulting model enables efficient POI recommendation under strict privacy protection, which is particularly relevant to geological tourism. Experimental results on two public datasets demonstrate the effectiveness of our proposed approach.