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Product classifications and marketing strategy
Hume F. Winzar
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Corresponding author for this work
Research output
:
Contribution to journal
›
Article
›
peer-review
10
Citations (Scopus)
Overview
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Business & Economics
Marketing Strategy
100%
Classification Schemes
43%
Schools of Thought
21%
Marketing Mix
18%
Social Context
18%
Generalizability
18%
Fuzzy Sets
17%
Marketing
16%
Commodities
16%
Marketers
14%
Logic
13%