Product evaluation by Chinese consumers: an intra-national comparison

Charles Chin Chiu Tam; Greg Elliott

Product evaluation by Chinese consumers: an intra-national comparison

Charles Chin Chiu Tam, Greg Elliott

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

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Abstract

A fundamental premise which underpins much of the study of international marketing and international consumer behaviour, is that there exist significant differences between the domestic and foreign markets. Further, the foreign country is frequently treated latter as a single, homogeneous entity, in that the research is commonly reported at the level of the foreign country. This paper explores the question of whether, or not, there exist significant differences in the product evaluation processes among Chinese consumers from different geographic regions within China. Results from a survey of consumers in Hong Kong, Shanghai and Chongqing indicate that, indeed, there exist significant differences in attitudes towards country of origin, brand, price, products and purchase intentions.

Original language	English
Title of host publication	ANZMAC 2006 Abstracts & programme
Subtitle of host publication	Brisbane, Queensland 4-6 December 2006 : advancing theory, maintaining relevance
Editors	Elizabeth Macpherson, Ingrid Larkin
Place of Publication	Brisbane, Qld
Publisher	Queensland University of Technology
Pages	1-8
Number of pages	8
ISBN (Print)	1741071593
Publication status	Published - 2006
Event	Australian and New Zealand Marketing Academy Conference (2006) - Brisbane Duration: 4 Dec 2006 → 6 Dec 2006

Conference

Conference	Australian and New Zealand Marketing Academy Conference (2006)
City	Brisbane
Period	4/12/06 → 6/12/06

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title = "Product evaluation by Chinese consumers: an intra-national comparison",

abstract = "A fundamental premise which underpins much of the study of international marketing and international consumer behaviour, is that there exist significant differences between the domestic and foreign markets. Further, the foreign country is frequently treated latter as a single, homogeneous entity, in that the research is commonly reported at the level of the foreign country. This paper explores the question of whether, or not, there exist significant differences in the product evaluation processes among Chinese consumers from different geographic regions within China. Results from a survey of consumers in Hong Kong, Shanghai and Chongqing indicate that, indeed, there exist significant differences in attitudes towards country of origin, brand, price, products and purchase intentions.",

author = "Tam, {Charles Chin Chiu} and Greg Elliott",

year = "2006",

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pages = "1--8",

editor = "Elizabeth Macpherson and Ingrid Larkin",

booktitle = "ANZMAC 2006 Abstracts & programme",

publisher = "Queensland University of Technology",

address = "Australia",

note = "Australian and New Zealand Marketing Academy Conference (2006) ; Conference date: 04-12-2006 Through 06-12-2006",

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Tam, CCC & Elliott, G 2006, Product evaluation by Chinese consumers: an intra-national comparison. in E Macpherson & I Larkin (eds), ANZMAC 2006 Abstracts & programme: Brisbane, Queensland 4-6 December 2006 : advancing theory, maintaining relevance. Queensland University of Technology, Brisbane, Qld, pp. 1-8, Australian and New Zealand Marketing Academy Conference (2006), Brisbane, 4/12/06.

Product evaluation by Chinese consumers: an intra-national comparison. / Tam, Charles Chin Chiu; Elliott, Greg.
ANZMAC 2006 Abstracts & programme: Brisbane, Queensland 4-6 December 2006 : advancing theory, maintaining relevance. ed. / Elizabeth Macpherson; Ingrid Larkin. Brisbane, Qld: Queensland University of Technology, 2006. p. 1-8.

Research output: Chapter in Book/Report/Conference proceeding › Conference proceeding contribution › peer-review

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N2 - A fundamental premise which underpins much of the study of international marketing and international consumer behaviour, is that there exist significant differences between the domestic and foreign markets. Further, the foreign country is frequently treated latter as a single, homogeneous entity, in that the research is commonly reported at the level of the foreign country. This paper explores the question of whether, or not, there exist significant differences in the product evaluation processes among Chinese consumers from different geographic regions within China. Results from a survey of consumers in Hong Kong, Shanghai and Chongqing indicate that, indeed, there exist significant differences in attitudes towards country of origin, brand, price, products and purchase intentions.

AB - A fundamental premise which underpins much of the study of international marketing and international consumer behaviour, is that there exist significant differences between the domestic and foreign markets. Further, the foreign country is frequently treated latter as a single, homogeneous entity, in that the research is commonly reported at the level of the foreign country. This paper explores the question of whether, or not, there exist significant differences in the product evaluation processes among Chinese consumers from different geographic regions within China. Results from a survey of consumers in Hong Kong, Shanghai and Chongqing indicate that, indeed, there exist significant differences in attitudes towards country of origin, brand, price, products and purchase intentions.

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PB - Queensland University of Technology

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ER -

Product evaluation by Chinese consumers: an intra-national comparison

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