Product-Harm Crisis Role of Brand Community

Julia Casey, Yimin Huang, Joseph Chen

Research output: Contribution to conference › Paper › peer-review

Original languageEnglish
Publication statusAccepted/In press - 2022
EventANZMAC 2022 - Perth, Australia
Duration: 2 Dec 2022 → 4 Dec 2022
https://www.anzmac2022.com/

Conference

ConferenceANZMAC 2022
Country/TerritoryAustralia
CityPerth
Period2/12/22 → 4/12/22
Internet address

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