Product resource-capability complementarity, integration mechanisms, and first product advantage

Hormoz Ahmadi, Aron O'Cass, Morgan P. Miles

Research output: Contribution to journalArticle

16 Citations (Scopus)

Abstract

The current study extends work on resource-based theory (RBT) by exploring resource—capability complementarity in a new context—that of new technology ventures' (NTVs) first product (FP) commercialization in India. This study examines the influence of marketing and technology resource–capability complementarity on FP positional advantages (differentiation and cost-efficiency) and their influence on first product performance (FPP). Furthermore, this study incorporates the influence of supplier integration (SI) mechanisms (in terms of knowledge sharing and co-commercialization) in the process of FP commercialization. The findings suggest that asset complementarities have a positive relation with FP positional advantages, in that both differentiation and cost-efficiency enhance an NTV's FPP, and that SI moderates the relationships between both marketing and technology R–C complementarity and FP positional advantages.
Original languageEnglish
Pages (from-to)704-709
Number of pages6
JournalJournal of Business Research
Volume67
Issue number5
DOIs
Publication statusPublished - 2014
Externally publishedYes

Keywords

  • first product commercialization
  • resource–capability complementarity
  • new technology ventures
  • supplier integration

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