Abstract
Green Power Electricity (GPE) as an environmentally friendly product has not been researched well from consumer behaviour angle in the past. As a part of a major study, pilot study was conducted to explore the hunch of the researchers that awareness and up-take of GPE is very low in Australia. The results indicate that this hunch is valid and detailed study is necessary to find out the differences between users and non-users of GPE so that the marketing programs for GPE can be fine-tuned for its promotion. The pilot study also validated some of the variables to be used in the proposed model.
| Original language | English |
|---|---|
| Title of host publication | ANZMAC 2005 |
| Subtitle of host publication | conference proceedings : broadening the boundaries |
| Editors | Sharon Purchase |
| Place of Publication | Fremantle, WA |
| Publisher | ANZMAC |
| Pages | 338-345 |
| Number of pages | 8 |
| ISBN (Print) | 064645546X |
| Publication status | Published - 2005 |
| Event | Australian and New Zealand Marketing Academy Conference (2005) - Fremantle, WA Duration: 5 Dec 2005 → 7 Dec 2005 |
Conference
| Conference | Australian and New Zealand Marketing Academy Conference (2005) |
|---|---|
| City | Fremantle, WA |
| Period | 5/12/05 → 7/12/05 |