Profiling and predicting internet shopping using Diffusion Theory and the Technology Readiness Index

SK Li, Greg Elliott

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Original languageEnglish
Title of host publicationANZMAC 2002 Conference Proceedings
EditorsR Shaw, S Adam, H McDonald
Place of PublicationGeelong, VIC
PublisherANZMAC
Pages3121-3128
Number of pages8
ISBN (Print)0730025624
Publication statusPublished - 2002
EventAustralian and New Zealand Marketing Academy Conference (2002) - Melbourne
Duration: 2 Dec 20024 Dec 2002

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2002)
CityMelbourne
Period2/12/024/12/02

Cite this

Li, SK., & Elliott, G. (2002). Profiling and predicting internet shopping using Diffusion Theory and the Technology Readiness Index. In R. Shaw, S. Adam, & H. McDonald (Eds.), ANZMAC 2002 Conference Proceedings (pp. 3121-3128). Geelong, VIC: ANZMAC.