Postgraduate business programs at an Australian university are available to students from business and non-business backgrounds with non-business students being required to complete a foundation program. The performance of students in the postgraduate programs was analysed to determine whether students from a non-business background and required to complete a foundation program achieved grades that were as good as those achieved by students with a tertiary business preparation. The outcome of this analysis is relevant for assessing the decision to open postgraduate business programs to non-business students and for assessing the effectiveness of the foundation program as a means of preparing non-business entrants for a postgraduate business degree. Furthermore, there is merit in profiling successful postgraduate students for the determination of marketing and recruitment policy based on the premise that a university prefers to enrol students with a high chance of academic success. Therefore other variables, besides academic background, that could be relevant to postgraduate success, were examined. These variables were English proficiency, gender, age and country/region of origin. A study of 544 graduates in 2004 found that students from a non-business background who completed a foundation program performed as well in the masters programs as students from a business background admitted directly to the masters program. Age, English proficiency and region/country of origin were found to be related to academic performance using both bivariate and multivariate statistics. Gender was found not to be related to academic performance.
|Title of host publication||ANZMAC 2006 Abstracts and programme|
|Subtitle of host publication||advancing theory, maintaining relevance|
|Place of Publication||Brisbane, Qld|
|Publisher||Queensland University of Technology|
|Number of pages||6|
|Publication status||Published - 2006|
|Event||Australian and New Zealand Marketing Academy Conference (2006) - Brisbane|
Duration: 4 Dec 2006 → 6 Dec 2006
|Conference||Australian and New Zealand Marketing Academy Conference (2006)|
|Period||4/12/06 → 6/12/06|
Eddey, P., & Baumann, C. (2006). Profiling success in postgraduate business study and its relevance for marketing and recruitment policy: an exploratory study. In ANZMAC 2006 Abstracts and programme: advancing theory, maintaining relevance Brisbane, Qld: Queensland University of Technology.