Profiling success in postgraduate business study and its relevance for marketing and recruitment policy

an exploratory study

Peter Eddey, Chris Baumann

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

Postgraduate business programs at an Australian university are available to students from business and non-business backgrounds with non-business students being required to complete a foundation program. The performance of students in the postgraduate programs was analysed to determine whether students from a non-business background and required to complete a foundation program achieved grades that were as good as those achieved by students with a tertiary business preparation. The outcome of this analysis is relevant for assessing the decision to open postgraduate business programs to non-business students and for assessing the effectiveness of the foundation program as a means of preparing non-business entrants for a postgraduate business degree. Furthermore, there is merit in profiling successful postgraduate students for the determination of marketing and recruitment policy based on the premise that a university prefers to enrol students with a high chance of academic success. Therefore other variables, besides academic background, that could be relevant to postgraduate success, were examined. These variables were English proficiency, gender, age and country/region of origin. A study of 544 graduates in 2004 found that students from a non-business background who completed a foundation program performed as well in the masters programs as students from a business background admitted directly to the masters program. Age, English proficiency and region/country of origin were found to be related to academic performance using both bivariate and multivariate statistics. Gender was found not to be related to academic performance.
Original languageEnglish
Title of host publicationANZMAC 2006 Abstracts and programme
Subtitle of host publicationadvancing theory, maintaining relevance
Place of PublicationBrisbane, Qld
PublisherQueensland University of Technology
Number of pages6
ISBN (Print)1741071593
Publication statusPublished - 2006
EventAustralian and New Zealand Marketing Academy Conference (2006) - Brisbane
Duration: 4 Dec 20066 Dec 2006

Conference

ConferenceAustralian and New Zealand Marketing Academy Conference (2006)
CityBrisbane
Period4/12/066/12/06

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Eddey, P., & Baumann, C. (2006). Profiling success in postgraduate business study and its relevance for marketing and recruitment policy: an exploratory study. In ANZMAC 2006 Abstracts and programme: advancing theory, maintaining relevance Brisbane, Qld: Queensland University of Technology.