Public art as new product development

Richard Seymour, Cynthia Webster

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review


This exploratory study considers issues surrounding the creation of Public Art from a new product development perspective. We examine how stakeholders with differing experiences in the creation of public art organise the field. Our aims are to determine the degree to which perceptions of public art differ as well as to establish a comprehensive expression public art by bringing these perceptions together. Creativity research is applied to the design process to include the social aspects of innovation. Our exploratory findings suggest that municipal administrators and managers charged with responsibilities for public art purchases and placements should consider both the context of the art’s placement, such as the architectural surroundings, environmental features and the area’s daily functions and significance, as well as the broad appeal of the art work itself which tends, in current art professional thinking, towards the modern rather than monumental.
Original languageEnglish
Title of host publicationANZMAC 2004
Subtitle of host publicationproceedings : marketing accountabilities and responsibilities
Place of PublicationWellington, NZ
Number of pages8
ISBN (Print)0475222151
Publication statusPublished - 2004
EventAustralian and New Zealand Marketing Academy Conference (2004) - Wellington, New Zealand
Duration: 29 Nov 20041 Dec 2004


ConferenceAustralian and New Zealand Marketing Academy Conference (2004)
CityWellington, New Zealand


  • public art
  • creativity
  • innovation
  • new product development


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