Purchasing Health Supplement Products: A Two-Phased Study of Consumer Behaviour

Seong Yang, Paul Couchman, Lesley White

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

Original languageEnglish
Title of host publicationA History of the Next Decade
Subtitle of host publicationProceedings of the Academy of Marketing Annual Conference
EditorsA. Farrell, N. Lee, I. Lings
Place of PublicationBirmingham, UK
PublisherBritish Academy of Marketing
Number of pages26
ISBN (Print)1854494600
Publication statusPublished - 2003
EventAcademy of Marketing Annual Conference - Birmingham, UK
Duration: 8 Jul 200310 Jul 2003


ConferenceAcademy of Marketing Annual Conference
CityBirmingham, UK

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