Abstract
The development and implementation of an organisation's vision and mission and the strategy to achieve them is a major focus of Quality Management and Organisational Development. The first step in this process requires an understanding of the organisation's customers and markets. Most approaches to strategy are very weak on this "fuzzy front end". However, the use of customer outcomes and natural segmentation along with Quality Function Deployment provides a coherent methodology that has been successfully applied to strategy development.
| Original language | English |
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| Title of host publication | Proceedings of the 15th International Symposium on Quality Function Deployment |
| Place of Publication | Monterrey, Mexico |
| Publisher | Tecnologico de Monterrey |
| Pages | 154-163 |
| Number of pages | 10 |
| Publication status | Published - 2009 |
| Event | International Symposium on Quality Function Deployment (15th : 2009) - Monterrey, Mexico Duration: 22 Oct 2009 → 23 Oct 2009 |
Conference
| Conference | International Symposium on Quality Function Deployment (15th : 2009) |
|---|---|
| City | Monterrey, Mexico |
| Period | 22/10/09 → 23/10/09 |
Keywords
- QFD
- strategy
- outcomes
- segmentation
- innovation