Reasons to buy: The logic of advertisements

Christina Slade*

*Corresponding author for this work

Research output: Contribution to journalReview articlepeer-review

14 Citations (Scopus)

Abstract

This paper argues that advertisements have been wrongly conceived as appealing to the irrational. Advertisements contain a structure of argumentation, but often far more complex than would initially appear. Advertisements give reasons for consumers to choose products, voters to elect a candidate, or citizens to alter their behavior. The way they do so is to best explained in terms of their argumentative structure.

Original languageEnglish
Pages (from-to)157-178
Number of pages22
JournalArgumentation
Volume16
Issue number2
Publication statusPublished - 2002

Keywords

  • Advertisement
  • Argumentation
  • Media audiences

Fingerprint Dive into the research topics of 'Reasons to buy: The logic of advertisements'. Together they form a unique fingerprint.

Cite this