Rebranding the Nation: Germany's Image Politics

Steve Wood*

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)


National image is a vital political consideration for the Federal Republic of Germany. In the global era, negative perceptions of Germany have been surpassed by evidence supporting that it rates among a select group of most admired countries, a standing attributable to state and non-state influences. A positive image has been sustained despite resonances of history, contradictory demands of EU leadership, and other domestic and international pressures arising from the migration crisis, the policies of Putin, and the election of Trump.

Original languageEnglish
Pages (from-to)161-181
Number of pages21
JournalInternational Politics
Issue number2
Publication statusPublished - 1 Mar 2017


  • Germany
  • Image
  • Nation branding


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