Recognition of cross-cultural meaning when developing online web displays

I. Brown, J. G. Hedberg

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

Abstract

The perceptions and practical experiences are important influences when creating and developing online learning experiences in cross cultural contexts. In this study fifteen educational designers studying for their Masters Degree were asked to contribute their interpretations to an ongoing study of what meaning and interpretations were generated from a series of different learning environments offered via the Web. Course materials were designed in Australia and delivered into Hong Kong, SAR, China. Students did not always interpret the visual information in the manner expected by the original designers. This paper discusses the outcomes of the investigation in relation to student's perceptions of the appropriateness of the interface design guidelines when applied to a number of exemplary WWW sites, highlighting the cultural differences encountered.
Original languageEnglish
Title of host publicationProceedings of ED-MEDIA 2001
Subtitle of host publicationWorld Conference on Educational Multimedia, Hypermedia & Telecommunications
Editors C. Montgomerie, J. Viteli
Place of PublicationChesapeake, VA
PublisherAssociation for the Advancement of Computing in Education (AACE)
Pages202-206
Number of pages5
ISBN (Print)1880094428
Publication statusPublished - 2001
Externally publishedYes
EventED-MEDIA 2001: World Conference on Educational Multimedia, Hypermedia & Telecommunications - Tampere, Finland
Duration: 25 Jun 200130 Jun 2001

Conference

ConferenceED-MEDIA 2001: World Conference on Educational Multimedia, Hypermedia & Telecommunications
CityTampere, Finland
Period25/06/0130/06/01

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    Brown, I., & Hedberg, J. G. (2001). Recognition of cross-cultural meaning when developing online web displays. In C. Montgomerie, & J. Viteli (Eds.), Proceedings of ED-MEDIA 2001: World Conference on Educational Multimedia, Hypermedia & Telecommunications (pp. 202-206). Chesapeake, VA: Association for the Advancement of Computing in Education (AACE).