TY - JOUR
T1 - Refashioning feminism
T2 - American Vogue, the second wave, and the transition to postfeminism
AU - Lebovic, Anna
PY - 2019/3/1
Y1 - 2019/3/1
N2 - This article explores how America's pre-eminent fashion magazine, Vogue,
received, interpreted, and translated second-wave feminism. Although
throughout the 1960s articles within the periodical criticized gender
discrimination, the radicalism of some feminist activism and the
condemnation of fashion as patriarchal and oppressive complicated Vogue's position. After the advent of "choice feminism," Vogue's
editorial content overcame this roadblock, and by the late 1970s, the
magazine advocated a more feminized and consumer-centric form of
feminism. In so doing, Vogue's editorial content successfully
rehabilitated fashion by reconciling it with feminism. This came,
however, at the expense of second-wave feminism, which was diluted in
the bid to create a more "modern" product. As a case study, therefore, Vogue's
content in the 1970s exposes how the need to engage second- wave
feminism enabled the magazine to adapt and modify the feminist message,
paving the path to postfeminism.
AB - This article explores how America's pre-eminent fashion magazine, Vogue,
received, interpreted, and translated second-wave feminism. Although
throughout the 1960s articles within the periodical criticized gender
discrimination, the radicalism of some feminist activism and the
condemnation of fashion as patriarchal and oppressive complicated Vogue's position. After the advent of "choice feminism," Vogue's
editorial content overcame this roadblock, and by the late 1970s, the
magazine advocated a more feminized and consumer-centric form of
feminism. In so doing, Vogue's editorial content successfully
rehabilitated fashion by reconciling it with feminism. This came,
however, at the expense of second-wave feminism, which was diluted in
the bid to create a more "modern" product. As a case study, therefore, Vogue's
content in the 1970s exposes how the need to engage second- wave
feminism enabled the magazine to adapt and modify the feminist message,
paving the path to postfeminism.
UR - http://www.scopus.com/inward/record.url?scp=85066294358&partnerID=8YFLogxK
U2 - 10.1353/jowh.2019.0005
DO - 10.1353/jowh.2019.0005
M3 - Article
SN - 1042-7961
VL - 31
SP - 109
EP - 132
JO - Journal of Women's History
JF - Journal of Women's History
IS - 1
ER -