Regulation of alcohol advertising

policy options for Australia

Sandra C. Jones, Ross Gordon

Research output: Contribution to journalArticle

Abstract

A systematic search of academic databases was conducted to identify all refereed papers published between 1990 and 2012 on the regulation of alcohol advertising in Australia and three comparison countries (New Zealand, Canada and the UK). This paper reviews the codes that apply to alcohol advertising in each of the four countries, research into the effectiveness of these codes, and the small body of research into consumer attitudes towards alcohol advertising regulation. This review adduces considerable evidence that alcohol advertising influences drinking behaviours, and that current regulatory systems based on co-regulation and voluntary regulation (as is the case in Australia) are ineffective. Recommendations are provided regarding the three pillars of regulation: volume restrictions, content restrictions, and infrastructure to support the regulatory environment.
Original languageEnglish
Pages (from-to)1-37
Number of pages37
JournalEvidence base
Issue number2
Publication statusPublished - 2013
Externally publishedYes

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