Regulatory focus and entrepreneurial freedom

Peter Bryant

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review


Entrepreneurs are typically motivated by a desire for freedom, which is here defined in terms of the acquisition and exercise of capabilities in the pursuit of valued outcomes. At the same time, evidence suggests that entrepreneurs are more strongly motivated by promotion focus, which refers to the fundamental self-regulatory orientation towards positive attainment goals. This theoretical paper unites these two bodies of work and argues that entrepreneurs are more inclined towards positive freedom because they typically possess stronger promotion focus. The paper generates exploratory propositions encapsulating these arguments and concludes by discussing implications for research and practice.
Original languageEnglish
Title of host publicationProceedings of the 5th International AGSE Entrepreneurship Research Exchange, Feb 5-8, 2008, AGSE, Swinburne University of Technology, Melbourne, Australia
EditorsL. Murray Gillin
Place of PublicationMelbourne
PublisherSwinburne University
Number of pages8
ISBN (Print)9780980332834
Publication statusPublished - 2008
EventInternational AGSE Entrepreneurial Research Exchange (5th : 2008) - Melbourne
Duration: 5 Feb 20088 Feb 2008


ConferenceInternational AGSE Entrepreneurial Research Exchange (5th : 2008)


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