Relationship marketing

Francis Buttle

Research output: Chapter in Book/Report/Conference proceedingChapterpeer-review

Original languageEnglish
Title of host publicationRelationship marketing
Subtitle of host publicationVol. 2 : a broad church : conceptual and theoretical developments in relationship marketing
EditorsJohn Egan, Michael J Harker
Place of PublicationLondon, UK
PublisherSAGE Publications
ISBN (Print)1412908663
Publication statusPublished - 2005

Publication series

NameSage library in business and management
PublisherSage Publications

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