Relationship marketing

Francis Buttle

Relationship marketing

Francis Buttle

Macquarie Graduate School of Management

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review

Original language	English
Title of host publication	Relationship marketing
Subtitle of host publication	Vol. 2 : a broad church : conceptual and theoretical developments in relationship marketing
Editors	John Egan, Michael J Harker
Place of Publication	London, UK
Publisher	SAGE Publications
Pages	68-83
Volume	2
ISBN (Print)	1412908663
Publication status	Published - 2005

Publication series

Name	Sage library in business and management
Publisher	Sage Publications

Cite this

@inbook{850dfd0d70954c56aafa18abdfa7f545,

title = "Relationship marketing",

author = "Francis Buttle",

year = "2005",

language = "English",

isbn = "1412908663",

volume = "2",

series = "Sage library in business and management",

publisher = "SAGE Publications",

pages = "68--83",

editor = "John Egan and Harker, {Michael J}",

booktitle = "Relationship marketing",

address = "United Kingdom",

}

Relationship marketing. / Buttle, Francis.
Relationship marketing: Vol. 2 : a broad church : conceptual and theoretical developments in relationship marketing. ed. / John Egan; Michael J Harker. Vol. 2 London, UK: SAGE Publications, 2005. p. 68-83 (Sage library in business and management).

Research output: Chapter in Book/Report/Conference proceeding › Chapter › peer-review