Relationship marketing

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationRelationship marketing
Subtitle of host publicationVol. 2 : a broad church : conceptual and theoretical developments in relationship marketing
EditorsJohn Egan, Michael J Harker
Place of PublicationLondon, UK
PublisherSAGE Publications
Pages68-83
Volume2
ISBN (Print)1412908663
Publication statusPublished - 2005

Publication series

NameSage library in business and management
PublisherSage Publications

Cite this

Buttle, F. (2005). Relationship marketing. In J. Egan, & M. J. Harker (Eds.), Relationship marketing: Vol. 2 : a broad church : conceptual and theoretical developments in relationship marketing (Vol. 2, pp. 68-83). (Sage library in business and management). London, UK: SAGE Publications.