Religious mobilisation to terrorism and implications for preventing and countering violent extremism: the case of Abdullah Azzam

Social mobilisation theory (SMT) remains an underutilised lens in examining how religion can be central to radicalisation processes. This paper provides a novel application of SMT to better appreciate the role played by religious ideologues in mobilising individuals to Salafi-jihadist violence through appeals to group and individual benefits. It also considers the implications for preventing and countering violent extremist efforts. The paper conducts a comprehensive thematic analysis of the messaging of the Salafi-jihadist preacher Abdullah Yusuf Azzam, who was highly influential in the mobilisation of mujahideen foreign fighters to Afghanistan following the 1979 Soviet invasion. Through the structured thematic analysis of 38 of his texts in English translation, a set of key religious themes are identified and mapped. The application of SMT to these themes demonstrates that while Azzam clearly employed religious views in his highly successful propaganda, he also drew on stories of the miraculous, a concept difficult to analyse using SMT. An appreciation of the role that religious ideologues can play in influencing violent extremism has implications for preventing and countering violent extremism practitioners. These include the need for a more nuanced understanding of the specific narratives used by ideologues in appealing to group benefits, and a greater appreciation of the irrational aspects of violent extremist narratives.