Gattorna contends that collaboration is an overused and overworked concept and that it is not advisable to implement it in any other supply chains besides the continuous replenishment supply chain. Furthermore, collaboration makes sense only with those who truly want to collaborate. There and only there is where collaboration can add value to the supply chain, and requisite collaboration means to adjust the level of collaboration accordingly.
|Title of host publication||Dynamic supply chain alignment|
|Subtitle of host publication||a new business model for peak performance in enterprise supply chains across all geographies|
|Editors||John Gattorna, friends|
|Place of Publication||Farnham, UK|
|Number of pages||5|
|Publication status||Published - 2009|