Reshaping e-commerce in Thailand

An exploratory study of internet technology for inter-firm communication adoption in the Thai tourism industry from a cultural fit perspective

Savanid Vatanasakdakul*

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contribution

6 Citations (Scopus)

Abstract

The Thai government has emphasised in building technical infrastructure to mimic e-commerce models from western countries. However, evidences shows that Thailand has not yet succeeded in the e-commerce adoption. This study addresses the cultural barriers of Internet technology for inter-firm communication 1 adoption in the Thai tourism industry. The results outline various issues emerging from the affect of the Thai's national culture in business to business communication that impact the B2B e-marketplace 1 and e-mail adoption. These are: personal relationship, long term relationship orientation, inter-organisational trust, ability to communicate in English language; and materialism. The data were collected by in-depth interviews with the government and practitioners in the Thai tourism industry.

Original languageEnglish
Title of host publicationACIS 2006 Proceedings - 17th Australasian Conference on Information Systems
EditorsS. Spencer, A. Jenkins
Place of PublicationAtlanta, GA
PublisherAssociation for Information Systems
Pages1-10
Number of pages10
Publication statusPublished - 2006
Externally publishedYes
Event17th Australasian Conference on Information Systems, ACIS 2006 - Adelaide, SA, Australia
Duration: 6 Dec 20068 Dec 2006

Other

Other17th Australasian Conference on Information Systems, ACIS 2006
CountryAustralia
CityAdelaide, SA
Period6/12/068/12/06

Keywords

  • Appropriate technology
  • B2B e-commerce adoption
  • B2B e-marketplace
  • Cultural fit
  • National culture
  • Strategic fit
  • Technology transfer
  • Thailand
  • Tourism industry

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  • Cite this

    Vatanasakdakul, S. (2006). Reshaping e-commerce in Thailand: An exploratory study of internet technology for inter-firm communication adoption in the Thai tourism industry from a cultural fit perspective. In S. Spencer, & A. Jenkins (Eds.), ACIS 2006 Proceedings - 17th Australasian Conference on Information Systems (pp. 1-10). Atlanta, GA: Association for Information Systems.