Abstract
The Thai government has emphasised in building technical infrastructure to mimic e-commerce models from western countries. However, evidences shows that Thailand has not yet succeeded in the e-commerce adoption. This study addresses the cultural barriers of Internet technology for inter-firm communication 1 adoption in the Thai tourism industry. The results outline various issues emerging from the affect of the Thai's national culture in business to business communication that impact the B2B e-marketplace 1 and e-mail adoption. These are: personal relationship, long term relationship orientation, inter-organisational trust, ability to communicate in English language; and materialism. The data were collected by in-depth interviews with the government and practitioners in the Thai tourism industry.
| Original language | English |
|---|---|
| Title of host publication | ACIS 2006 Proceedings - 17th Australasian Conference on Information Systems |
| Editors | S. Spencer, A. Jenkins |
| Place of Publication | Atlanta, GA |
| Publisher | Association for Information Systems |
| Pages | 1-10 |
| Number of pages | 10 |
| Publication status | Published - 2006 |
| Externally published | Yes |
| Event | 17th Australasian Conference on Information Systems, ACIS 2006 - Adelaide, SA, Australia Duration: 6 Dec 2006 → 8 Dec 2006 |
Other
| Other | 17th Australasian Conference on Information Systems, ACIS 2006 |
|---|---|
| Country/Territory | Australia |
| City | Adelaide, SA |
| Period | 6/12/06 → 8/12/06 |
Keywords
- Appropriate technology
- B2B e-commerce adoption
- B2B e-marketplace
- Cultural fit
- National culture
- Strategic fit
- Technology transfer
- Thailand
- Tourism industry