Two separate experiments tested the hypothesis: To the extent that judgmental agreement among others appears subsequent to the subject's judgment on each trial of an ambiguous task involving no feedback, the subject will, over trials, imitate whomever he can. This prediction was based on two assumptions: (a) The subject is motivated to imitate others in order to generate presumptive evidence of the accuracy or adequacy of his performance. (b) The subject is likely to feel restraints against imitating others during the course of an experiment. Both studies confirm the experimental hypothesis and provide independent support for its two generative assumptions. Restraint reduction, afforded by the subject's observing the imitative behavior of others, is suggested as the process mediating this effect.
|Number of pages||13|
|Journal||Journal of Experimental Social Psychology|
|Publication status||Published - Jul 1966|