Abstract
There is evidence from many product categories that the level of retail distribution is associated with sales. However the extent to which widespread distribution of tobacco contributes to its use is unclear. Any effect is likely to be greatest for certain types of smokers (e.g. those attempting to quit) but there is no publicly available data on this aspect of the behaviour of different types of smokers. By use of a diary format survey aimed at smokers attempting to quit, this study provides the first evidence on retail outlet usage at an individual level. The results suggest that certain outlets with smaller market share are disproportionately used by lapsing quitters. The nature of these outlets suggests that purchases are being made on impulse, which in turn implies an effect of distribution on sales. Implications for further research and for government action to assist quit attempts and reduce smoking are discussed.
Original language | English |
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Title of host publication | ANZMAC 2007 |
Subtitle of host publication | proceedings : 3Rs - reputation, responsibility and relevance |
Editors | Maree Thyne, Kenneth R. Deans, Juergen Gnoth |
Place of Publication | Dunedin, N.Z. |
Publisher | University of Otago |
Pages | 2293-2299 |
Number of pages | 7 |
ISBN (Print) | 9781877156299 |
Publication status | Published - 2007 |
Event | Australian and New Zealand Marketing Academy Conference (2007) - Dunedin, New Zealand Duration: 3 Dec 2007 → 5 Dec 2007 |
Conference
Conference | Australian and New Zealand Marketing Academy Conference (2007) |
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City | Dunedin, New Zealand |
Period | 3/12/07 → 5/12/07 |