Retail availability, tobacco purchase and consumption by smokers attempting to quit

Lindie Clark, Suzan Burton

Research output: Chapter in Book/Report/Conference proceedingConference proceeding contributionpeer-review

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There is evidence from many product categories that the level of retail distribution is associated with sales. However the extent to which widespread distribution of tobacco contributes to its use is unclear. Any effect is likely to be greatest for certain types of smokers (e.g. those attempting to quit) but there is no publicly available data on this aspect of the behaviour of different types of smokers. By use of a diary format survey aimed at smokers attempting to quit, this study provides the first evidence on retail outlet usage at an individual level. The results suggest that certain outlets with smaller market share are disproportionately used by lapsing quitters. The nature of these outlets suggests that purchases are being made on impulse, which in turn implies an effect of distribution on sales. Implications for further research and for government action to assist quit attempts and reduce smoking are discussed.
Original languageEnglish
Title of host publicationANZMAC 2007
Subtitle of host publicationproceedings : 3Rs - reputation, responsibility and relevance
EditorsMaree Thyne, Kenneth R. Deans, Juergen Gnoth
Place of PublicationDunedin, N.Z.
PublisherUniversity of Otago
Number of pages7
ISBN (Print)9781877156299
Publication statusPublished - 2007
EventAustralian and New Zealand Marketing Academy Conference (2007) - Dunedin, New Zealand
Duration: 3 Dec 20075 Dec 2007


ConferenceAustralian and New Zealand Marketing Academy Conference (2007)
CityDunedin, New Zealand

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