Retail revenue optimization: The past, the present and the future

Ashish Sinha*, Anna Sahgal

*Corresponding author for this work

Research output: Contribution to journalArticlepeer-review

1 Citation (Scopus)


Retail Revenue Optimization is an area that has received widespread attention both by practitioners and academics alike. Grappling with the reality of reduced consumer spending and squeeze on profit margins, retailers are turning to companies that can peer into the mind of the consumer to make more informed and effective decisions. One such solution embeds pricing within the Enterprise Resource Planning system. We discuss several advancements in this area over the last decade, and conclude with a brief discussion of unresolved issues that require further attention.

Original languageEnglish
Pages (from-to)319-321
Number of pages3
JournalJournal of Revenue and Pricing Management
Issue number3
Publication statusPublished - May 2012
Externally publishedYes


  • analytics
  • Markdown Optimization
  • revenue optimization

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